Screen Shot 2020-09-25 at 16.08.33

Welcome to National Eye Health Week 2020. Despite this year’s ‘Week’ looking and feeling a little different from previous campaigns we’re really excited about what’s in store over the coming seven days.


unnamed

We’ve joined forces with Central Optical Fund again this year to bring you Vista, the official National Eye Health Week magazine. The all new digital only edition of Vista features an interview with our cover star Gary Linkeker and is packed full of advice and information on looking after your eyes. Why not grab a coffee and have a read.


unnamed

Half of all sight loss is avoidable,* so all this week we’ll be inviting people to use the vision matters eye health calculator to find out if their lifestyle could be putting them at increased risk of unnecessary sight loss.


unnamed-1

Global Radio’s Dan Gasser hosts Jo Churchill, Minister for Prevention, Public Health and Primary Care; Dr Louise Gow, Specialist Lead for Eye Health at RNIB and David Cartwright Chairman of Eye Health UK as they highlight why vision matters and what we can do to keep our eyes and vision healthy on the National Eye Health Week Podcast launching later today.


unnamed-2

We’ve published a host of free supporter resources  on our website including social media graphics and suggested posts to help you spread the word on eye health. Today’s resources encourage people to be ‘eye aware’; to think about how their lifestyle could be affecting their eye health and to seek advice from their local optical practice if they notice a change in their vision.


unnamed-3Did you hear #EyeWeek get a shout out on the@BBCRadio2
Breakfast Show? Hope you get your specs fixed soon @ZoeTheBall.


unnamed-4

Use the hashtag #EyeWeek to show your support. If you tag us on your posts we’ll try and reshare them on our social channels.


Daily Themes for National Eye Health Week 2020 are:

Monday: Ten Best Eye Health Habits & Be Eye Aware
Tuesday: Ageing Eyes
WednesdayDigital Eyes / Screen Fatigue
ThursdayKids’ Eye Health
Fr-eye-day: My Vision Matters Because…
Saturday: Vision & Driving
SundayWearing & Caring For Your Eyewear